Walmart Announces Number of Changes
If you shop at Walmart, be prepared for a fresh new look.
Starting in May, Walmart customers will see a new walmart.com website. The company hopes to create a cleaner and more modern digital shopping experience.
"To bring a more human element to the site, we’re featuring relatable photography that showcases real-life moments," President and CEO of Walmart U.S. eCommerce Marc Lore said in a press release. "Our goal is to make it compelling for customers to shop for whatever they are looking for – whether diapers, laundry detergent or a new dining room table. We’re also expanding our color palette and adding fonts to bring more vibrancy and depth to the site."
Some of the redesigns can be seen below:
The website redesign includes:
More Local and Personalized Elements:
The homepage will include a new section that showcases top-selling items in your location. A customer’s local store profile, including the availability of services such as Online Grocery, order status, and Easy Reorder, which lets customers repurchase the items they buy most frequently in stores and online.
Sections of the website for home, fashion, clothing and grocery will have different looks.
"The customer is at the core of everything we do, so it won’t surprise you to hear that our customers helped us make these changes – but they weren’t the only ones. We also considered feedback from current and prospective brands as we look to continue building our assortment. With these changes, brands will have opportunities to better tell their stories on Walmart.com, including new approaches to advertising within seamlessly integrated ads," Lore said.
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