"A mainstay in the toy industry for nearly four decades," just opened up its first-ever store and it's located in the Hudson Valley!

A company "recognized by parents as the #1 preschool brand for wooden and sustainable toys," has opened up its first store. It's located in the Hudson Valley.

Melissa Doug Retail Store
Melissa & Doug

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Wilton, Connecticut-based Melissa & Doug just opened up its first-ever retail store.

Melissa & Doug Opens First Flagship Retail Store Ahead of the Holiday Season

The 1,600-square-foot store opened up this week in The Westchester, a premium shopping mall in White Plains, New York, officials say.


"Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together," Chief Executive Officer Fernando Mercé said. "We're thrilled to open our first-ever retail store where consumers can discover and shop a curated selection of open-ended, screen-free toys for their little ones."

Company officials say Westchester is the perfect location because it's just outside New York City and near Melissa & Doug's headquarters in Wilton, Connecticut.

"Families really look to Melissa & Doug when seeking toys that inspire imaginative, screen-free play, especially in those first few years," Chief Marketing and Sustainability Officer Bridgette Miller said. "When designing a shopping experience for parents and caregivers, it was important for us to create an environment that really represented this. Adults and children alike will love walking into our store and seeing the brand come to life!"

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Melissa & Doug has been operating for over 35 years. The company's first brick-and-mortar store will feature a wide selection of the brand's top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts.


Inside the store, customers will find top sellers and innovative new products throughout the store with trained brand ambassadors at the ready to help and recommend the perfect toy for every child.

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Families can also expect small engaging moments throughout, including a spot where kids can measure how many "scoops of ice cream" tall they are, as well as exclusive take-home activities.

LOOK: The top holiday toys from the year you were born

With the holiday spirit in the air, it’s the perfect time to dive into the history of iconic holiday gifts. Using national toy archives and data curated by The Strong from 1920 to today, Stacker searched for products that caught hold of the public zeitgeist through novelty, innovation, kitsch, quirk, or simply great timing, and then rocketed to success.

Gallery Credit: Jacob Osborn & Peter Richman

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