'Tis the season for Season's Givings with Now 97.7.

Now 97.7 has officially kicked off their holiday event series, Season's Givings. Throughout the month of December Taylor (me!) will be going out in the Hudson Valley spreading holiday cheer...a.k.a. paying it forward by paying for you. She'll be at a different location each time she's out paying for your things with no catch, no scam-just picking up the tab.

On Thursday, December 4, Hudson Valley residents were completely surprised when their gas was paid for at Flory's Mobil on Route 9 in Fishkill. Taylor came with $100 in gas gift cards in hand ready to spread the cheer. She was there of course with her Santa hat to make the holiday look legit. Her trusty elf was also their recording everyone's surprised reactions. Earlier this month, Taylor was at Dollar Tree in Poughkeepsie with a $200 MasterCard gift card paying it forward.

Now 97.7 wouldn't be able to pay it forward to the Hudson Valley without our incredible sponsors who know the holidays are all about giving. Big thanks to European Wax Center, Mirbeau Inn & Spa, and Fred Astaire Dance Studio.

Make sure to look out for the Now car on the streets to see where Taylor and Now 97.7 will pop up next to pay it forward. Follow along with #PayItFwdNOW and on the Now App.

Listen to Afternoons With Taylor weekdays from 2PM to 7PM on Now 97.7. Stream us live through the website, your Alexa-enabled device, Google Home or the Now 97.7 app.

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