Hudson Valley businesses continue to adapt in the wake of coronavirus. Rock Fantasy in Middletown, popular rock memorabilia, music, and smoke shop was initially forced to close their retail operation.

Owner Stephen Keeler has been in business in the area since 1985. The spread of COVID-19 presents challenges, unlike anything he's ever faced. But there is still a way the community can help. He's just launched an online music store and is now opening for curbside pickup. With all genres of music available in vinyl, CD, and digital format Rock Fantasy can be ship directly to you.

Keeler states, 'in these unprecedented times, we at Rock Fantasy are doing all that we can to evolve with the times to continue to provide our customers with all available options to make purchases.' They'll be updated inventory frequently and will soon be adding t-shirts, posters, and other memorabilia items.

Rock Fantasy will be open Thursday, April 23 from noon-3 and Saturday, April 25 noon-4. You can follow their social media for additional updates.

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