Pediatrician Marketing: Top 20 Pediatric Marketing Ideas To Grow Your Pediatric Practice
As we kick off the second quarter of 2023, now is the perfect time to try some new pediatric marketing ideas to grow your pediatric practice. If you’ve been wondering how to get more pediatric leads, we’ve got a ton of things you can try—and it all begins with your pediatrician website design.
It’s important to try a variety of things when it comes to pediatrician advertising. Why? Because every pediatrician needs pediatric leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new pediatric leads, it becomes impossible to grow your pediatric practice.
But, if you create a system that attracts new clients and delivers new pediatric leads to your practice like clockwork, that’s a recipe for:
- More high-paying pediatric appointments
- Increased revenue for you and your team
- A dependable way to grow your pediatric practice
We know why pediatricians need to generate pediatric leads, but how can you do it affordably and efficiently? The answer is: good pediatrician advertising with good pediatrician website design. If you’ve ever wondered how to get more pediatric leads, follow the steps below—and consider working with a pediatric marketing agency to grow your pediatric practice!
1. Get More Pediatric Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your pediatrician practice
- Read about the pediatric services you provide
- See your service area
- Get in touch with you about pediatric appointments
- Become a quality pediatric lead for your practice
Without a pediatric website and professional pediatrician website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A pediatrician marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top pediatric marketing ideas that’s been proven time and again to generate quality pediatric leads and grow your pediatrician practice. So, if you’ve been wondering how to get more pediatric leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in pediatric leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local pediatricians.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with pediatric lead generation. A pediatrician marketing agency can also set you up with a professional pediatrician website design and share other pediatric marketing ideas.
3. Always Use Local SEO to Generate Pediatric Leads
Search engine optimization (SEO for pediatricians) is still king in digital marketing for pediatricians, which is why SEO for pediatricians is so popular. SEO is what moves your pediatric practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for pediatricians alone can generate the majority of your pediatric leads (but we still recommend reading the rest of these pediatric marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a pediatrician marketing agency and let an expert in SEO for pediatricians get you up and running.
4. Get More Pediatric Leads Through Facebook + Instagram
Still wondering how to get more pediatric leads? Pediatrician advertising on Facebook and Instagram can be a cost-effective method for pediatrician advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal pediatric clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a pediatrician in the future. If you’ve been wanting to try social media as part of your pediatrician advertising, this is definitely one of the pediatric marketing ideas worth trying.
Paired with SEO for pediatricians and professional pediatrician website design, this is a powerful way to grow your pediatric practice. A pediatrician marketing agency can get you set up.
5. How to Get More Pediatric Leads Through Strategic Alliances
Another smart way to generate pediatric leads is to partner up with other medical offices or complementary service providers in your area. Creating a partnership means they’ll recommend you to their clients and provide a steady stream of pediatric leads. In the end, this kind of combined marketing can help grow your pediatric practice since you’re both working to generate new pediatric leads.
6. Create a Pediatrician Facebook Group
Having a dedicated Facebook business page for your pediatric practice is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into pediatric leads and help grow your pediatric practice.
7. Content Marketing = Pediatrician Advertising
Creating content for your ideal clients is a great way to get more pediatric leads. Consider writing blog posts and articles that you can post on your pediatric website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Tips for Swallowing Pills & Liquid Medication
- Habits in Children and What They Could Mean
- Resources for Kids with Special Needs
As you write these articles, plug your pediatric services. Suggest that readers use a pediatrician they can trust to do the job correctly the first time, and—if you’re affiliated with any particular pediatric brands—talk them up!
8. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful pediatric videos. The videos can document your day-to-day activities, answer frequently asked questions or even illustrate an at-home remedy. These videos will build your credibility as a pediatrician and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your pediatric website so they can learn more.
9. Email Marketing = Pediatrician Advertising, Too!
Email marketing is one of the oldest forms of pediatrician advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for pediatricians, you’ll make (on average) a $40 return on your investment.
Because most pediatric practices overlook the benefits of email marketing, it’s a great lead generation option for your practice. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready pediatric leads and spend 33% less money on making sales.
10. How to Get More Pediatric Leads at Trade Shows
Attending trade shows should be high on your list of pediatric marketing ideas. They not only provide plenty of solutions for how to get more pediatric leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your pediatric practice.
11. Get Pediatric Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other medical practices in your area—they’re likely to send more pediatric leads your way!
12. Give Telemarketing a Chance to Generate Pediatric Leads
Though telemarketing was once a good channel for pediatric lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential pediatric clients.
While this is a viable solution for pediatrician advertising, it would be wise to evaluate how the cost compares to other pediatric marketing ideas to see if it’s worth the expense for your practice. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Pediatric Practice
Did you know 85% of people search online to find local pediatricians? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your pediatric services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your practice’s name and phone number.
Online, list your pediatric practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more pediatric leads.
14. Ad Retargeting Is a Fresh Pediatric Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your pediatric practice.
Retargeting is a great way to keep your pediatric practice and pediatric website in front of potential clients who have already shown interest by visiting your website. This is one pediatric marketing idea well worth trying, especially if you’re already getting good traffic to your pediatric website. Throw in some SEO for pediatricians for an extra visibility boost!
15. Make Your Pediatrician Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your pediatric marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your pediatric marketing!
If you’re not sure where to start, take a look at how your competitors are generating pediatric leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Industry expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Pediatric Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for pediatricians, at least 7 of them will click one of those ads and turn into a pediatric lead.
How much more money would you make per month with 7 more pediatric clients? For an extra boost, consider investing in digital marketing services for pediatric practices, then use SEO for pediatricians and a professional pediatrician website design to hook your potential clients.
17. Send Out Direct Mailers to Get More Pediatric Leads
Here’s another pediatrician advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for pediatric leads from other sources to determine if this is a viable solution for you.
18. Canvass the Area to Generate Pediatric Leads
Canvassing an area to generate pediatric leads might seem like an old-school marketing tactic, but it can still be effective in pediatric marketing. After all, consumers are more likely to work with you when they can put a face to your practice.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new pediatric lead!
19. Increase Referrals to Get More Pediatric Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your pediatric practice, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the pediatric marketing ideas you shouldn’t pass up.
20. Don’t Pay for Pediatric Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your pediatric practice, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your pediatric website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your pediatric practice is using digital marketing services for pediatric practices. Combined, SEO for pediatricians and professional pediatrician website design can increase your online visibility and win you more pediatric leads.
Sign Up With Townsquare Interactive to Maximize Your Pediatrician Marketing Budget
Website design isn’t the only element of an effective pediatrician marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate pediatric leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for pediatricians and reputation monitoring, can strengthen your pediatrician marketing campaign and help you to generate more pediatric leads.
The team at Townsquare Interactive specializes in creating pediatrician marketing campaigns and pediatrician website designs that generate pediatric leads for practices across the country. All of our pediatrician website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your pediatrician marketing campaign to the next level.
Click the button below to learn more about our marketing for pediatricians and how to grow your pediatric practice.