Lead generation is perceived as the end-all, be-all for small businesses, from contractors and construction companies to boutiques and specialty shops. We’ve already discussed the pros and cons of working with lead gen services, and specifically for companies like AngiPorch ProThryv and Houzz Pro, but, for this article, we’re narrowing our focus down to just HomeAdvisor Pro reviews and how dependable their leads are based on HomeAdvisor contractor reviews.

You might already be asking yourself, “Is HomeAdvisor legit?” or “Is HomeAdvisor worth it?” The answer isn’t a simple yes or no, but it definitely skews in one direction. We’ll put it this way: HomeAdvisor isn’t necessary for the growth of your business, and you just might save money in the long run if you steer clear of HomeAdvisor and companies like HomeAdvisor altogether.

To help you make an informed decision about whether HomeAdvisor is worth it for your business, we’ll take a look at some red flags and HomeAdvisor contractor reviews from professionals just like you.

HomeAdvisor Pro Reviews

Want to see what actual customers have to say about working with HomeAdvisor to boost their leads and grow their business? Check out these HomeAdvisor Pro reviews from 2023:

HomeAdvisor Pro Reviews on Better Business Bureau

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Read HomeAdvisor contractor reviews on the BBB website here.

HomeAdvisor Pro Reviews on Sitejabber

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Read more HomeAdvisor contractor reviews on Sitejabber here.

HomeAdvisor Pro Reviews on Trustpilot

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Read more HomeAdvisor contractor reviews on Trustpilot here.

HomeAdvisor Penalized by FTC For Alleged False Claims About Leads

As if these HomeAdvisor Pro reviews weren’t enough cause for concern, HomeAdvisor recently reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. An announcement noted that the deceptive practices were ongoing since at least 2014. You can learn more about the settlement here.

If you’re looking for a dependable source of quality leads that are likely to convert for your business, HomeAdvisor may not be the best choice based on HomeAdvisor contractor reviews and recent legal action related to deceptive business practices on HomeAdvisor’s behalf.

Generate More Leads Without HomeAdvisor

So, is HomeAdvisor legit when it comes to generating more leads and growing your business? Not really.

While relying on HomeAdvisor might not be a great business decision, the good news is that you don’t need them (or companies like HomeAdvisor) to help your business reach its full potential! We’ve already created huge lists of lead generation ideas for contractorsrooferstowing companieslandscapersplumbers and HVAC specialists, but these are the basics you need to remember:

  • Start with a professionally designed website.
  • Invest in an SEO (search engine optimization) strategy to get your business on the first page of Google search results.
  • Ensure all of your directory listings have the most up-to-date info on your business so customers can contact your directly.
  • Respond to your online reviews promptly and professionally, especially on Google.
  • Choose a marketing partner who always has your back.

Townsquare Interactive is a local digital marketing agency committed to helping small businesses get found online, attract customers and grow their businesses. You’ll work with a team of digital marketing specialists who build your marketing strategy and coordinate with our content writers, web designers, SEO specialists and other subject-matter experts.

Want to learn more about how we can help you boost your revenue without relying on HomeAdvisor or other lead generation services? Click the button below and we’ll contact you soon!

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