CPA Marketing: Top 21 Accountant Marketing Ideas
As we kickoff the new year, now is a great time to try some new accountant marketing ideas for growth in your field. If you’ve been wondering how to get more accountant leads, we’ve got a ton of things you can try—and it all begins with your accountant website design.
It’s important to try a variety of things when it comes to accountant advertising. Why? Because every accountant needs CPA leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new accountant leads, it becomes impossible to experience accountant growth.
But, if you create a system that attracts new clients and delivers new accountant leads to your business like clockwork, that’s a recipe for:
- More high-paying CPA jobs
- Increased revenue for you and your team
- A dependable way to sustain accountant growth
We know why accountants need to generate CPA leads, but how can you do it affordably and efficiently? The answer is: good accountant advertising with good accountant website design. If you’ve ever wondered how to get more accountant leads, follow the steps below—and consider working with a CPA marketing agency for accountant growth strategies!
1. Get More CPA Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your CPA business
- Read about the accountant services you provide
- See your service area
- Get in touch with you about consultations
- Become a quality CPA lead for your business
Without an accountant website and professional accountant website design, how are your potential clients going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Accountant marketing companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top CPA marketing strategies that’s been proven time and again to generate quality CPA leads and generate accountant growth. So, if you’ve been wondering how to get more accountant leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in accountant leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local CPAs.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality accountant leads. An accountant marketing company can also set you up with a professional accountant website design and share other CPA marketing strategies.
3. Always Use Local SEO to Generate CPA Leads
Accountant search engine optimization (SEO for accountants) is still king in CPA digital marketing, which is why SEO for accountants is so popular. Accountant SEO services is what moves your business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for accountants alone can generate the majority of your CPA leads (but we still recommend reading the rest of these accountant marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with an accountant marketing agency and let an expert in SEO for accountants get you up and running.
4. Use Google’s Local Service Ads to Get More CPA Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for CPAs, at least 7 of them will click one of those ads and turn into an CPA lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in CPA digital marketing, then use CPA SEO services and a professional accountant website design to hook your potential clients.
5. How to Get More CPA Leads Through Strategic Alliances
Another smart way to generate CPA leads is to partner up with other firms in your area that complement your services. Creating a partnership means they’ll recommend you to their clients and provide a steady stream of CPA leads. In the end, this kind of combined marketing can help grow your business since you’re both working to generate new CPA leads.
6. Get More CPA Leads Through Facebook + Instagram
Still wondering how to get more accountant leads? CPA digital marketing on Facebook and Instagram can be a cost-effective method for accountant advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal CPA clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a CPA in the future. If you’ve been wanting to try social media as part of your CPA advertising, this is definitely one of the CPA marketing strategies worth trying.
Paired with accountant SEO and professional accountant website design, this is a powerful way to generate accountant growth. Accountant marketing companies can get you set up.
7. Create an CPA Facebook Group
Having a dedicated Facebook business page for your firm is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into CPA leads and help generate accountant growth.
8. Content Marketing = CPA Marketing
Creating content for your ideal clients is a great way to get more accountant leads. Consider writing blog posts and articles that you can post on your CPA website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Expense Tracking Tips
- What Are My Tax Obligations?
- Financial Reporting for New Business Owners
As you write these articles, plug your accountant services. Suggest that readers use a CPA they can trust to do the job correctly the first time, and—if you’re affiliated with any particular brands or networks—talk them up!
9. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful CPA videos. The videos can document your day-to-day activities, answer commonly asked questions, or provide reviews/testimonials. These videos will build your credibility as a CPA and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your CPA website so they can learn more.
10. Email Marketing = CPA Marketing, Too!
Email marketing is one of the oldest forms of CPA advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your CPA business, you’ll make (on average) a $40 return on your investment.
Because most CPA businesses overlook the benefits of email marketing, it’s a way to generate new accountant leads. For instance, businesses that stay in touch with their ideal clients via email generate 50% more sales-ready CPA leads and spend 33% less money on making sales.
11. How to Get More CPA Leads at Trade Shows
Attending trade shows should be high on your list of accountant marketing ideas. They not only provide plenty of solutions for how to get more accountant leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help generate accountant growth for your business.
12. Get CPA Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other business leaders your area—they’re likely to send more accountant leads your way!
13. Give Telemarketing a Chance to Generate CPA Leads
Though telemarketing was once a good channel for generating accountant leads, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential CPA clients.
While this is a viable solution for CPA advertising, it would be wise to evaluate how the cost compares to other accountant marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
14. Reputation Management Affects Your CPA Business
Did you know 85% of people search online to find local CPAs? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business’s name and phone number.
Online, list your accountant business on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more CPA leads.
15. Ad Retargeting Is a Fresh CPA Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help generate accountant growth.
Retargeting is a great way to keep your accountant business and CPA website in front of potential clients who have already shown interest by visiting your website. This is one CPA marketing idea well worth trying, especially if you’re already getting good traffic to your CPA website. Throw in some accountant SEO for an extra visibility boost!
16. Make Your CPA Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your CPA marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your CPA marketing!
If you’re not sure where to start, take a look at how your competitors are generating CPA leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Industry expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
17. Increase Referrals to Get More CPA Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the CPA marketing ideas you shouldn’t pass up.
18. Send Out Direct Mailers to Get More CPA Leads
Here’s another CPA advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for CPA leads from other sources to determine if this is a viable solution for you.
19. Use LinkedIn to Attract CPA Leads
LinkedIn is more than a great place to establish yourself as an expert in accounting — it’s a great place to generate CPA leads, too. How? Do a search for local businesses and others in your community you can connect with and talk about the services you provide.
20. Canvass the Area to Generate CPA Leads
Canvassing an area to generate CPA leads might seem like an old-school marketing tactic, but it can still be effective in CPA marketing. After all, consumers are more likely to work with you when they can put a face to your business.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new CPA lead!
21. Don’t Pay for CPA Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your CPA website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your CPA business is using CPA digital marketing services. Combined, accountant SEO and professional accountant website design can increase your online visibility and win you more CPA leads.
Sign Up With Townsquare Interactive to Maximize Your CPA Marketing Budget
Website design isn’t the only element of an effective accountant marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate CPA leads using the steps above.
Adding other elements to your marketing campaign, such as CPA SEO and reputation monitoring, can strengthen your accountant marketing campaign and help you to generate more CPA leads.
The team at Townsquare Interactive specializes in creating CPA marketing campaigns and accountant website designs that generate CPA leads for businesses across the country. All of our accountant website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your CPA marketing campaign to the next level.
Click the button below to learn more about our CPA marketing strategies and how to generate accountant growth for your business.