Ford Dropping All But Two Cars From U.S. Dealerships
Ford will continue to offer thier full line of trucks, SUVs, and crossovers.
Ford announced Wednesday that the only passenger car models that will remain on the market, will be the Mustang and the upcoming Ford Focus Active.
By 2020, almost 90 percent of Ford vehicles in North America will be trucks, ulilities, and commercial vehicles.
What does that mean? It means that the Fusion, Taurus, Fiesta, and the regular Focus will disappear from the United States and Canada.
Jim Hackett, president and CEO said:
We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term. Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win.
The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.